EFFECTIVE DATE February 1, 2021
The types of personal information that Heska may process (which may vary by jurisdiction based on applicable law) include:
We may also collect information that is related to you but that does not personally identify you (“Non-personal Information”). Non-personal Information also includes information that could personally identify you in its original form, but that we have modified (for instance, by aggregating, anonymizing or de-identifying such information) in order to remove or hide any Personal Information.
Information Collected Automatically. Heska may also collect technical Information about you when you visit our Sites, which your web browser automatically sends whenever you visit a website on the Internet.
Information Collected about Friends/Family. Heska may also collect information about your friends and family through your interactions on Sites. Referring friends to our services requires you to send their personal information to Heska. Other instances, such as sharing content, may also require you to send their personal information to us.
Information Collected about Animals. Heska may also collect information about your animal, or animals treated at your clinic, including breed information and veterinary information as required to provide immunotherapy and other veterinary services provided by Heska.
Information Collected from Third Parties. Heska may also collect information about you from other sources to help us correct or supplement our records, improve the quality or personalization of our services to you, and prevent or detect fraud. We work closely with third parties (for example, business partners, service providers, sub-contractors, advertising networks, analytics providers, search information providers, fraud protection services) in an effort to constantly improve our products and services, and may receive information about you from them. It is important and recommended that you read, very thoroughly, the privacy policies and terms inherent to any third party options. Heska is not responsible for how these entities operate their sites or manage your personal information.
Public Forums, Blogs and the Customer Reference Program. Our Sites may feature bulletin boards, blogs or forums. Any Personal Information that you choose to submit via such a forum may be read, collected, or used by others who visit these forums, and may be used to send you unsolicited messages.
Flash LSOs. We use Local Storage Objects (LSOs), including HTML5, to store content information and preferences. We partner with third parties to provide certain features on our site or to display advertising based upon your browsing activity. Various browsers may offer their own management tools for removing HTML5 LSOs.
Log Files. Log files record website activity on our services and enable us to gather statistics about our users’ browsing habits. These entries help Heska determine (among other things) how many and how often users have accessed or used our services, which pages they’ve visited, and other similar data.
Clear GIFs. Clear GIFs, sometimes called “web bugs” or “web beacons,” are small electronic images that are placed on a web page or in an email message. We use clear GIFs to monitor user behavior, deliver cookies, collect information, count visits, understand usage and campaign effectiveness, and to tell if a recipient has opened and acted upon an email.
Heska uses your personal information to provide customer service on our products and services, including fulfilling your product orders or personalizing our offerings to you. We also use your personal information to support our business functions, such as fraud prevention, product testing, marketing, and legal functions, or to participate in third party research studies aimed at furthering veterinary research. To do this, we combine personal and non-personal information, collected online and offline, including information from third party sources. For example, in response to your inquiries about a specific product or service offering, a Heska representative may contact you with the information you have requested; in response to your inquiries about a promotion, we will provide applicable materials per your request as well as communications about related products; and in order to deliver the content and services and customer support we believe you will find the most relevant to your request, we will utilize your contact information.
Additionally, we may elect to use personal identifiers to recognize you when you arrive at our Sites via an external link, e.g., such as a link appearing on a third party site or in an email sent to you by Heska Corporation. See also our Cookies and Tools section below.
For Business Purposes & To Benefit You: Heska may also use your information in the following ways:
To Identify Those Who Benefit from/Recommend Our Products/ Services: From time to time, those who have business relations or who have benefitted from or recommended Heska’s products and services may be contacted by us, e.g., veterinary professionals or those affiliated with the veterinary industry.
In Aggregated or De-Identified Form: Aggregation and/or de-identification of heska.com visitor data may occur for various business purposes including development of products and services and/or improvement activities.
Employment Applications. We love when people apply to join the Heska team! In connection with any job application or inquiry, you may provide us with data about yourself, including your educational background or resume and other information. We may use this information throughout Heska for the purpose of employment consideration. We will keep the information for future consideration unless you submit a request for us to delete it, and we will delete all information we are not otherwise required by law or regulation to keep.
Promotional Messaging or Advertising. Heska uses your contact information to recommend products and services that might be of interest to you, to send you marketing and advertising messages such as newsletters, announcements, or special offers or to notify you about our upcoming events. We also use your contact information to contact you about any survey, sweepstakes or contest you may have entered.
Our Sites are not designed to respond to “do not track” signals from browsers.
To learn how to opt out of interest-based advertising in the U.S., please visit www.aboutads.info/choices, http://www.networkadvertising.org/choices/, and http://preferences-mgr.truste.com/.
Disclosure for Business Purposes. Other companies and individuals may be retained by Heska to perform services or other business functions on Heska’s behalf. We may collaborate with said companies and individuals with respect to particular products or services (collectively, “Providers”). Providers may include, but are not limited to, data analysis firms, credit card processing companies, customer service and support providers, email and SMS vendors, SaaS PBX, Contact Center Solution, web hosting and development companies, distributors and fulfillment companies. Providers also include our co-promote partners for products that we jointly develop and/or market with other companies. We may share information with Providers. Certain Providers may collect information on our behalf through our Sites. We also may disclose personal information with your consent or as directed by your representative.
Disclosure of Personal Information for Legal and Safety Reasons. Heska may be required to disclose personal information to the authorities, including law enforcement agencies, government agencies, or legal entities. We may also disclose information where required by law, litigation, or as a matter of national security to:
In the Aggregate/De-identified Form: Your data may be disclosed to third parties by Heska in aggregate form or a de-identified form.
We maintain administrative, technical and physical safeguards designed to protect the personal information you provide against accidental, unlawful or unauthorized access, destruction, loss, alteration, disclosure or use. No measures will ever provide 100% security. As such, Heska does not guarantee that your personal and other information will be secure from theft, loss, or unauthorized access or use and we are not responsible for any damages or liabilities relating to any such incidents to the fullest extent permitted by law. Where required under law, we will notify you of any such loss, misuse or alteration of Personal Information that may affect you so that you can take the appropriate actions for the due protection of your rights. Users are responsible for maintaining the secrecy of their own passwords. If for any reason you determine your interaction with Heska.com is no longer secure (for example, if you feel that the security of any account you may have with us has been compromised), please contact us at email@example.com, to notify us immediately of this possibly breach of your security.
To Protect Personal Information by Third Parties.
We require that our third-party service providers and channel partners agree to keep all confidential information we share with them and to use the information only to perform their obligations in the agreements we have in place with them. These third-party service providers and channel partners are expected to maintain privacy and security protections that are consistent with Heska’s privacy and information security policies. While we provide these third parties with no more information than is necessary to perform the function for which we engaged them, any information that you provide to these third parties independently is subject to their respective privacy policies and practices.
Heska retains your information for business purposes, for as long as your account is active, and/or as long as is reasonably necessary to provide you with our products and services. Heska will also retain your information as reasonably necessary to comply with our legal obligations, resolve disputes and enforce our agreements. We may also retain cached or archived copies of your information for a reasonable period of time.
Unfortunately, however, no system or online transmission of data is completely secure. We cannot guarantee the security of information transmitted to our services. To that end, Heska will notify users of a data breach when Heska determines that is reasonably necessary in accordance with applicable law. Any transmission is at your own risk and Heska expects that you will use appropriate security measures to protect your information.
You can choose what contact and financial information will be stored in your account and preferences. However, if you choose not to provide certain details, some of your experiences with us may be affected. If you would like to know what Personal Information we hold about you, you may submit a request to us by using the web form available at www.Heska.com/opt-out. We will supply Personal Information about you that we hold in our own files within the reasonable timeframes stipulated by law.
Promotional Offers from Heska. If you do not wish to have your e-mail address/contact information used by the company to promote our own or third parties’ products or services, you can opt-out by using one of the methods described above in ‘Use of Collected Personal Information: Ability to Opt-Out’.
Mobile services. Some of our mobile services use your device’s location information. You can adjust the settings of your mobile device at any time to control whether your device communicates this location information. We may also offer additional controls on our use of your mobile location information.
Do Not Track is a privacy preference that users can set in their web browsers. When a user turns on the Do Not Track signal, the browser sends a message to websites requesting them not to track the user. Heska has met the obligations of the California Do Not Track legislation by accepting DNT no-track requests, as exemplified by the following protocols:
Heska provides you many opportunities to access and update your personal information. You can ensure that any account, contact, or financial information is up-to-date and can correct, update or delete inaccuracies to the information by reaching out to your representative and/or logging into your account in our ePay system. If you are having trouble updating this information, you may also email privacy@Heska.com or reach out to your sales representative for help.
In addition, to protect your privacy, we will require you to prove your identity before granting access to, or agreeing to update, correct or delete your Personal Information and we will only implement requests with respect to Personal Information about you (not anyone else).
Heska doesn’t sell or advertise to minors or children, and recognizes the importance of protecting the privacy and safety of children. Therefore, our Sites are directed towards the general audience and are not directed towards children. We do not knowingly collect information from anyone under the age of 13 or minors otherwise defined in local law or regulation without verifiable parental consent. If we learn that someone under 13 has provided Personal Information through one of our Sites, we will use reasonable efforts to remove that information from our databases.
For your convenience and information, our Sites may provide links to other online services, and may include third-party features such as apps, tools, widgets and plug-ins. These online services and third-party features may operate independently from us. The privacy practices of the relevant third parties, including details on the information they may collect about you, are subject to the privacy statements of these parties, which we strongly suggest you review. To the extent any linked online services or third-party features are not owned or controlled by Heska, we are not responsible for these third parties’ information practices.
We may use (and may have used in the past 12 months) the above categories of Personal Information for the purposes described in the “How Heska Uses Your Personal Information section above and for the following business purposes specified in the CCPA:
In the past twelve months, we may have disclosed for a business purpose all of the above categories of Personal Information to service providers and as described in the “Disclosure of Personal Information to Third Parties” section above.
Heska has not sold Personal Information in the preceding 12 months. We do not have actual knowledge that we sell personal information of minors under 16 years of age.
California Privacy Rights. To the extent provided for by the CCPA and subject to applicable exceptions and exclusions, California residents have the following privacy rights in relation to the Personal Information we collect:
Additionally, under California Civil Code Section 1798.83, California residents may have the right to request the categories of Personal Information we disclosed to third parties for their direct marketing purposes in the year preceding the request and the identities of such third parties.
Exercising Your Rights: California residents can exercise the above privacy rights by contacting EthicsPoint @ Heska.ethicspoint.com, or call 844-777-4730, or emailing us at firstname.lastname@example.org. To the extent permitted by applicable law, we may charge a reasonable fee to comply with your request.
Verification: In order to protect your Personal Information from unauthorized access or deletion, we may require you to verify your credentials before you can submit a request to know or delete Personal Information. If you do not have an account with us, or if we suspect fraudulent or malicious activity, we may ask you to provide any of the following Personal Information for verification: full name, address or telephone number. If we cannot verify your identity, we will not provide or delete your Personal Information.
Authorized Agents: You may submit a request to know or a request to delete your Personal Information through an authorized agent. If you do so, we may require the agent to present signed written permission to act on your behalf and you may also be required to independently verify your identity with us and confirm that you have provided the agent permission to submit the request. To submit a request as an authorized agent on behalf of a consumer, contact the Company at email@example.com and include the nature of your request. In order to protect the Personal Information from unauthorized access or deletion, we may require you to verify credentials before you can submit a request to know or delete Personal Information. If you are not able to provide sufficient support, or if we suspect fraudulent or malicious activity, we may ask you to provide any of the following Personal Information for verification: full name, address or telephone number and the Company will need to obtain a signed declaration under penalty of perjury that the requestor is the consumer whose personal information is the subject of the request If we cannot verify identity, we will not provide or delete Personal Information.
Financial Incentives: We may offer you a financial incentive to complete a survey or provide information so that we can provide you with a better customer experience. Those surveys have their own terms and conditions that you will have the opportunity to read prior to participating in any such paid survey or giveaway.